7 Contextual Link Strategy to Rank Your Website Faster [2024]

Contextual Link Building Strategy

We have all heard of the word context. What does it mean?

It means relevance, something around a topic to understand the matter in depth. Without the context, you can’t even realize any kind of topic at all. 

In the link-building strategy, a contextual link is one of the strongest types of backlinks. Why? 

Because this type of backlink can only be found in an article where it makes sense and adds some more extra value to help the readers understand the topic in depth. 

Today we will talk about how you can earn contextual links for your website and build some real high-quality whitehat links for your SEO performance.

Contextual links are backlinks that are placed anywhere in an article. If the link is on the header or footer part of a website, that is not a contextual backlink. This type of link can be found in an infographic, image, or anchor text. 

This type of backlink can help search engines understand the relevance of the linked page to the content on the page, which can improve the search engine ranking of both pages. 

Search engines are now smarter than before. They rank content based on relevance. Especially Google searches for semantic relevance to serve more accurate results to its users. 

In this case, contextual links help crawlers to find relevance and help to gain authority for a website as the links indicate it comes from a similar terms-related page. 

Contextual Link Building Strategy
  • Contextual Links reflect the relevance

Contextual backlinks are vital for any article to be considered relevant and informative. 

It’s like a ton of information embedded in a line of text which is relevant and helpful for readers. Sometimes these links act as a way to support the data or statement to make it stronger. 

Readers find a way to explore the topic more and go deeper to learn more thoroughly. 

  • Helps the crawler to understand properly

 When you will get a contextual link from a website, that means your content is relevant. So when google crawler will crawl the anchor text which is linked to your website, they will find that your content is talking about similar topics and it is worthy of being on the #1 page. 

  • Gives users a better UX

Contextual backlinks are an important part of providing users with a better user experience (UX). 

By providing links to related content, users can quickly and easily find the information they are looking for. 

This helps to reduce the amount of time users spend searching for information, which in turn leads to a more positive user experience. 

They can help to improve the overall navigation of a website, making it easier for users to find what they are looking for. 

By providing users with a better UX, contextual links can help to increase user engagement and satisfaction.

  • Good for niche-relevant organic traffic

Contextual backlinks are a powerful tool for getting niche-relevant organic traffic. 

They are links from other websites that are related to the content on your website. 

By having contextual links, you can increase the visibility of your website in search engine results, which can result in more organic traffic. 

Because you have placed your content’s link in a relevant, authoritative website, so the traffic you will get will be niche relevant to whom you can add much value and reach your business goal.

  • A tonic for building authority

The more authoritative your website, the better ranking you will get. 

So how Google determines a page or a website has better authoritativeness? By measuring how much unique referral domain is linked to the page or website. 

When its content is so good and it gets mentioned on many sites, you will get linked by a decent amount of unique referral domains to your page.

That’s how your page rank will increase and you will build authority in no time.

What is page rank

Page rank was an algorithm made by Google. They used it to determine how good a page is by counting the number of unique referral domains linked to it. Higher the page rank, the better the page will get a chance to rank higher in SERP. Google clarified that they don’t use it anymore but still it’s a great ranking factor to consider.

1. Provide a Guestographic

The word Guestographic may sound Geeky but it is nothing but posting an infographic that supports the information of another website as a helpful resource.

Infographics are a great way to get contextual backlinks because they are visually appealing and can be shared easily. As you can see, we shared Hubspot’s infographics in this blog post.

Guestographic by hubspot

The method is simple. Make infographics data-worthy and add related keywords included. The graphics need to be visually appealing and colorful. 

When any website uses its content to make it more meaningful, you will get a contextual link every time. 

To make it further, you can submit your infographics in the directory so that every time someone uses your infographics, you can outreach them to give you the credit and earn a link for your website.

Backlinko makes an awesome guide on how to get backlinks using the Gustographic method.

2. Offer your target website a content optimization

If your target website has any kind of content that is not optimized for search engines or has some outdated data that needs to be updated, you can offer them some content optimization.

By using Surfer SEO or Marketmuse or Neuronwriter you can easily find the topic gap of that content and can make a more in-depth layout for that targeted content.

That’s how you can earn a contextual backlink by giving a webmaster a great favor!!

Unlinked brand mention

Not every time do people mention your brand in their content. Sometimes they forget to link your website and sometimes they do it intentionally.

You can find the unlinked brand mentioned by using google search strings or by using Ahrefs content explorer.

We have a full guide on how to find unlinked brand mentions and turn them into powerful backlinks.

4. Get yourself into a podcast or interview someone

A great way to gain quality contextual backlinks is to take interviews with your niche-related experts. Or you can also get into a podcast. 

When they will mention you on their website, you will naturally get a super relevant link for your website. Also, your brand will be more visible and trustworthy to your audience.

Nowadays it has become very popular and any expert will gladly accept the offer to be in an interview. 

Make sure to do some promotion about that podcast so you will get some extra boost. That’s another way to create more visibility for your brand.

5. Guest posting

Do some guest posting for websites that accept posts from others. 

Guest posting is an effective way to acquire contextual backlinks and share valuable, interesting content with readers. 

To get started, you must first create a high-quality content piece. Then, you should search for relevant blogs and websites with a good Domain Authority or an audience that matches your target demographic. 

Once you have identified a suitable website, read through their guest post submission guidelines and submit your content, including a link to your website. 

After the post is approved and published, you will have successfully acquired a contextual link from the website.

Read Also How to Write Effective Guest Posts: The Complete 2024 Guide

Broken link building is an essential strategy for acquiring contextual backlinks. 

It involves discovering broken links on websites, analyzing them, and then replacing them with your own link to create a backlink from the website. 

To get started, you’ll need to conduct an extensive search for broken links using tools like Ahrefs or Moz. 

Once you’ve identified broken links, you can contact the website owner or webmaster and suggest your link as a replacement. 

You may need to persuade the owner that your link is more updated and authoritative than the broken link. This tactic can be highly effective in obtaining high-quality, organic backlinks to your website.

Editorial link building is a powerful form of organic link building that can be your next link-generating machine!!!

Unlike other types of link building, editorial link building requires you to reach out to editors who write about topics related to your website and ask them to include a link to your website in their articles in a contextually relevant way. 

This process can be demanding and time-consuming, but it also produces incredibly valuable links!!!

To achieve the best results, you must research, identify, and reach out to editors who are working on content that is relevant to your website.  

Craft a compelling pitch to convince them to include a link to your website in their article.

Create a helpful content

As we all know content is king, so there comes a question: what kind of content is king?

As all contents are not created equally. Your content must cover all the related topics and should be helpful for the readers to understand the topic well.

Make sure the content is easy to read. It should be written in simple and easy sentences, with no wall of text, and full of graphics where it is necessary.

If your content is not helpful and well-researched, there is a 99% chance that your campaign of getting contextual link-building will not be successful at all.

Create resourceful content that is irresistible

Anybody can write a full blog post on any topic. It’s easy as pie. But creating content with data-driven information is something different.

If you can combine the skyscraper technique with analytical data, that content would be impossible to ignore!!!

What is Skyscraper content?

Skyscraper content is a term used to describe a type of content marketing strategy that involves creating in-depth, high-quality content that is designed to rank highly in search engine results pages (SERPs) for a specific keyword or phrase. 

The goal of content strategy is to attract a large amount of traffic to a website by ranking well for popular search terms, and it is often used as a way to establish thought leadership and authority in a particular industry or niche.

Content that is extremely data-driven is considered the most linkable asset for any website. 


Just look at the screenshot. Backlinko’s article on “ Google’s 200 Ranking Factors: The Complete List (2023)” has over 7.6k referral domains alone!! That’s an insane amount for a single page without any doubt.

So make sure you make content totally data-driven that has been backed by analytical data so that the Top authoritative sites of your industry will link with it.

Make sure your target website is all square

When you will choose the website to place your content’s link make sure to check the following checklist:

  • The website has a minimum of 5000 monthly organic traffics (depending on the niche nature)
  • It has relevance to your niche.
  • Its DA is at least 50.
  • The website does not have any spammy pages.
  • It does not follow Google’s guidelines.


Embracing these seven contextual link strategies in 2023 is your key to faster website ranking. Focus on quality links, not just quantity. By integrating these tactics thoughtfully, your site will gain both visibility and credibility, propelling it up the search engine ranks. Start applying these strategies today for noticeable results and enhanced online success!

Contextual Backlinks are powerful because of their relevance. When a search engine crawls and finds your page has earned some good links from an authoritative website, The rank just goes up and up!!

When a user finds relative information through a contextual backlink, they visit the website and sometimes even bookmark it. So as Reader experiences a smooth journey in the time of gathering knowledge, it indicates that it is a UX factor for a page.

The main goal of contextual backlink is to earn authority and niche relevant traffics. It helps a website to Rank higher in SERP.

98% of the time contextual links do-follow. But sometimes websites with high authority like NYTimes, and Zipboard provides nofollow backlink.

So, from above what can we summarize?

  • Contextual links are the best form of links you can get for your website to grow your traffic organically.
  • Good content is the main key to gaining contextual Backlinks.
  • By adding more value to your niche-related website’s content, You are building a relationship with them.
  • This type of link building is not against google guidelines as you will earn them naturally by the power of your content’s quality. 

Give us some thoughts on what you think about this strategy. Leave your thoughts in the comment box Below!!

Sheikh Shadi Shuvo

Sheikh Shadi Shuvo is CEO and founder of Desire Marketing , a Dedicated Link building Agency  headquartered in Bangladesh. He is an expert in  SEO & Link building  . Sheikh Shadi  loves talking about Link building & SEO and he aims to help online businesses grow and thrive.

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