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How to Change Your Location on Google Shopping

Google Shopping has become an essential platform for advertisers looking to promote their products and reach potential customers across the globe. 

However, advertising products in different countries can present unique challenges, particularly when it comes to accurate location targeting. 

Fortunately, there is a simple solution that allows advertisers to change their Google Shopping location and preview ads easily: using a browser extension.

In this comprehensive guide, we’ll walk you through the process of changing your location on Google Shopping using the Location Guard extension.

So, Let’s get started.

Understanding Google Shopping and Location TargetingChange Your Location on Google Shopping

Before we dive into the solution, let’s take a closer look at Google Shopping and how it uses location data. Google Shopping is a powerful platform that allows retailers to promote their products across Google’s network, including search results, Google Images, and Google Maps. 

When a user searches for a product, Google Shopping displays relevant ads based on factors such as the user’s location, search query, and device.

Location targeting is a crucial aspect of Google Shopping, as it ensures that ads are shown to users in the appropriate geographic areas. 

Advertisers can set up location targeting at the campaign level, specifying the countries, regions, or even cities where they want their ads to appear. However, previewing ads for different locations can be challenging, especially when relying on Google’s built-in tools.

Advantages of Accurate Location TargetingDisadvantages of Poor Location Targeting
Increased ad relevanceWasted ad spend
Higher click-through rates (CTR)Lower conversion rates
Better conversion ratesPotential damage to brand reputation
More efficient use of advertising budgetMissed opportunities in target markets

Limitations of Google’s Ad Preview Tool

Google offers an Ad Preview Tool that allows advertisers to view their ads as they would appear to users in different locations. While this tool can be helpful, it has several limitations that can make it difficult to get a complete picture of how ads are displaying in various regions.

Some of the drawbacks of using the Ad Preview Tool include:

  1. Limited location options: The Ad Preview Tool only allows advertisers to select from a predefined list of locations, which may not include specific cities or regions they are targeting.
  2. Inconsistent results: The tool may not always provide an accurate representation of how ads will appear to users in different locations, as it relies on simulated data rather than real-time information.
  3. Time-consuming: Previewing ads for multiple locations can be a tedious and time-consuming process, requiring advertisers to manually select each location and wait for the results to load.

Given these limitations, many advertisers seek alternative solutions for previewing their Google Shopping ads across different locations. This is where the Location Guard extension comes in.

Introducing Location Guard Extension

Location Guard is a browser extension that allows users to change their perceived location, enabling advertisers to preview their Google Shopping ads as they would appear to users in different countries or regions. 

The extension is available for both Chrome and Firefox browsers and offers a simple, user-friendly interface for setting target locations.

Some of the key advantages of using Location Guard include:

  1. Flexibility: Location Guard allows advertisers to set any target location, down to the city level, providing greater flexibility than Google’s Ad Preview Tool.
  2. Accuracy: By modifying the browser’s location data, Location Guard ensures that advertisers see the same search results and ads as users in the target location, providing a more accurate preview experience.
  3. Convenience: With Location Guard, advertisers can quickly switch between different target locations without having to navigate through multiple menus or settings.
  4. Cost-effective: Location Guard is a free extension, making it an attractive alternative to paid tools or VPN services.

Step-by-Step Guide: Setting Up Location Guard

Now that we’ve covered the basics of Location Guard, let’s walk through the process of setting up the extension and using it to change your location on Google Shopping.

Installing the Extension

  1. For Chrome users, visit the Location Guard Chrome Web Store page and click “Add to Chrome.”
  2. For Firefox users, visit the Location Guard Firefox Add-ons page and click “Add to Firefox.”
  3. Once installed, the Location Guard interface should open automatically.Change Location on Google Shopping
  4. You’ll also see a new icon next to the address bar, which allows you to access the interface and change settings at any time.Change Location on Google Shopping

Setting Your Target Location

  1. In the Location Guard interface, navigate to the “Fixed Location” screen.Change Location on Google Shopping
  2. On this screen, you’ll see a map with a pin. Drag the pin to your desired target location. This is the location that Google Shopping and other services that use geolocation will believe you are in.
  3. Make sure to select an accurate target location, as this will directly impact the ads and search results you see.

Activating the Location Override

  1. Go to the “Options” screen within the Location Guard interface.Change Location on Google Shopping
  2. Ensure that “Use Fixed Location” is selected as your default level. This setting tells Location Guard to use the target location you specified in the previous step.
  3. Once you’ve selected “Use Fixed Location,” the override is active, and your browser will now use the specified location for all geolocation services.

Updating Location Data on Google

  1. To ensure that Google Shopping and other Google services recognize your new location, you’ll need to update your location data.
  2. Start by searching for any term on Google Like best clinic near me
  3. Scroll to the bottom of the search results page and click on Use precise location. This action prompts Google to refresh your location data based on the information provided by your browser (which is now set to your target location via Location Guard).Change Location on Google Shopping

After completing these steps, you should see search results and Google Shopping ads tailored to your specified target location.

Testing Your Location Change

To verify that your location change has taken effect, there are a few simple tests you can perform:

  1. Search for local terms: Try searching for phrases like “restaurants near me” or “local businesses.” The search results should match your target location, indicating that Google is using the correct location data.
  2. Check Google Shopping: Visit Google Shopping and browse products or search for specific items. The prices, currency, and availability should align with your target location.
  3. Verify Google Maps: Open Google Maps and search for a location or business. The results should center around your target location, confirming that the location override is working correctly.

If you notice any discrepancies or if the results don’t match your intended location, double-check your Location Guard settings and ensure that the extension is active and set to the correct target location.

Reverting to Your Original Location

When you’ve finished previewing ads or conducting research for your target location, you may want to revert to your original location. To do this, follow these simple steps:

  1. Click on the Location Guard icon located next to your browser’s address bar.
  2. In the Location Guard interface, click “Pause Location Guard.” This action will disable the location override and revert your browser to using your actual location.
  3. To ensure that Google recognizes your original location, repeat the process of clicking “Use precise location” at the bottom of a Google search results page. This will prompt Google to refresh your location data based on your real location.

Keep in mind that you may need to clear your browser cache and cookies to fully revert to your original location settings.

Advantages of Using Location Guard

Using Location Guard for changing your location on Google Shopping offers several advantages over alternative methods:

  1. Superiority over the Ad Preview Tool: Location Guard provides more flexibility and accuracy than Google’s built-in Ad Preview Tool, allowing advertisers to select specific target locations and see real-time results.
  2. Convenience and cost-effectiveness compared to using a VPN: VPN services can be expensive and may slow down your internet connection. Location Guard is a free, lightweight extension that doesn’t impact browsing speed.
  3. Access to the full local Google Shopping and Google AdWords experience: By changing your browser’s location data, Location Guard enables advertisers to see the same search results, ads, and pricing as users in the target location, providing valuable insights for campaign optimization.

Troubleshooting Common Issues

While Location Guard is generally reliable and easy to use, there may be instances where you encounter issues. Here are some common problems and their solutions:

  1. Extension not working properly: If Location Guard seems to be malfunctioning, try restarting your browser and ensuring that the extension is up to date. You can also try uninstalling and reinstalling the extension.
  2. Location data not updating on Google: If you’ve changed your target location but are still seeing results based on your original location, try clearing your browser cache and cookies, then repeat the process of clicking “Use precise location” on a Google search results page.
  3. Browser compatibility issues: Location Guard is designed to work with the latest versions of Chrome and Firefox. If you’re using an older browser version, you may experience compatibility issues. Ensure that your browser is up to date to avoid any problems.

If you continue to experience issues after trying these troubleshooting steps, consult the Location Guard support documentation or reach out to their customer support team for further assistance.


Accurate location targeting is essential for the success of any Google Shopping campaign, and the Location Guard extension provides advertisers with a powerful tool for previewing ads and optimizing campaigns for different target locations. By following the steps outlined in this guide, you can easily change your location on Google Shopping, access local search results and ads, and gain valuable insights into how your campaigns are performing in specific regions.

Remember to test your location changes thoroughly, using the techniques described in this article to verify that your browser is using the correct location data. With Location Guard, you can confidently research and optimize your Google Shopping campaigns for any target location, ensuring that your ads are reaching the right audience and driving maximum performance.


  1. Can Location Guard be used for other Google services? Yes, Location Guard can be used to change your location on various Google services, including Google Search, Google Maps, and Google AdWords.
  2. Is Location Guard compatible with all browsers? Location Guard is currently available for Google Chrome and Mozilla Firefox. It may not be compatible with other browsers or older browser versions.
  3. Are there any risks associated with using Location Guard? While Location Guard is generally safe to use, it’s important to note that changing your location data may violate certain service terms and conditions. Always use the extension responsibly and for legitimate purposes.
  4. How often should I update my target location? The frequency with which you update your target location will depend on your specific advertising needs and goals. Some advertisers may need to change locations daily, while others may only need to do so occasionally.
  5. Can I use Location Guard for multiple target locations simultaneously? Location Guard only allows you to set one target location at a time. To preview ads for multiple locations, you’ll need to change your target location manually for each desired region.

By leveraging the power of Location Guard and following the best practices outlined in this guide, you can take your Google Shopping campaigns to the next level and ensure that your ads are reaching the right audience in every target location.

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