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15 Best SaaS Keyword Research Methods in 2024

In the highly competitive world of SaaS (Software as a Service), achieving a strong online presence and attracting the right audience is crucial for success.

 One of the most critical aspects of SaaS SEO is conducting thorough keyword research.

 By identifying the right keywords to target, you can optimize your website, create valuable content, and ultimately rank higher in search engine results pages (SERPs).

 In this comprehensive guide, we’ll explore the 15 best SaaS keyword research methods to help you dominate the search landscape in 2024.

we’ll dive deep into the world of SaaS keyword research, covering everything from the basics to advanced techniques. We’ll start by explaining what SaaS keyword research is and why it’s essential for your business.

 Then, we’ll walk you through a proven 7-step process for conducting keyword research effectively. Following that, we’ll explore 15 powerful methods to help you uncover valuable keywords and gain a competitive edge in your niche. Along the way, we’ll provide practical tips, examples, and insights to ensure you can implement these strategies successfully.

So, let’s dive in and discover the 15 best SaaS keyword research methods that will help you dominate the SERPs in 2024!

Table of Contents

Understanding SaaS Keyword Research SaaS Keyword Research

Before we delve into the various methods of conducting SaaS keyword research, it’s essential to have a clear understanding of what it entails and why it’s crucial for your business.

Definition of SaaS Keyword Research

SaaS keyword research is the process of identifying and analyzing the terms, phrases, and questions that your target audience uses when searching for products, services, or information related to your software solution. 

It involves researching and selecting the most relevant and profitable keywords to target in your content, meta tags, and overall SEO strategy.

Purpose and Benefits of SaaS Keyword Research

The primary purpose of SaaS keyword research is to align your content and website with the language and intent of your potential customers. By targeting the right keywords, you can:

  1. Attract qualified traffic: By optimizing your content for relevant keywords, you can attract users who are actively searching for solutions like yours, increasing the likelihood of conversions.
  2. Improve search engine rankings: Targeting the right keywords and creating high-quality, keyword-rich content can help you rank higher in search results, increasing your visibility and organic traffic.
  3. Gain insights into customer needs: Keyword research reveals the challenges, questions, and desires of your target audience, helping you create content that addresses their needs and positions your product as the ideal solution.
  4. Identify new opportunities: By exploring related keywords and analyzing competitor strategies, you can uncover untapped niches, expand your content offerings, and stay ahead of the curve.
  5. Enhance user experience: By using the language your audience is familiar with, you can create a more engaging and user-friendly website, leading to higher satisfaction and retention rates.

Evolution of Keyword Research with Google’s Algorithm Changes

SaaS keyword research

Keyword research has evolved significantly over the years, primarily due to Google’s algorithm updates. In the early days of SEO, keyword stuffing and exact-match targeting were common practices. However, with the introduction of algorithms like Hummingbird, RankBrain, and BERT, Google has become much better at understanding the context and intent behind searches.

Today, successful keyword research focuses on identifying themes, topics, and semantically related keywords rather than just individual phrases. By creating comprehensive, high-quality content that covers a topic in-depth, you can signal your expertise to search engines and rank for a wide range of related keywords.

Moreover, with the rise of voice search and natural language processing, targeting long-tail keywords and conversational phrases has become increasingly important. Users are more likely to use complete sentences and questions when searching via voice assistants, so incorporating these natural language patterns into your keyword strategy is crucial.

By staying up-to-date with the latest algorithmic changes and best practices, you can adapt your keyword research approach and ensure your SaaS SEO strategy remains effective in the ever-evolving search landscape.

7-Step SaaS Keyword Research ProcessSaaS Keyword Research

Now that you understand the importance and evolution of SaaS keyword research, let’s walk through a proven 7-step process to help you conduct keyword research effectively.

Step 1: Brainstorming Seed Topics and Terms

The first step in the keyword research process is to brainstorm a list of seed topics and terms related to your SaaS product or service. These are broad, high-level keywords that define your niche and serve as a starting point for further research. To generate seed keywords, consider the following:

  • Your product’s core features and benefits
  • The problems your software solves
  • Your target audience’s job titles, roles, and industries
  • Common industry terms and buzzwords

Involve stakeholders from various departments, such as sales, customer support, and product development, to get a well-rounded perspective on potential seed keywords.

Step 2: Finding Search Competitors

Once you have a list of seed keywords, use them to identify your search competitors. These are websites that rank for the same or similar keywords as your business. Analyzing your competitors’ keyword strategies can provide valuable insights and help you identify gaps in your own approach. To find search competitors:

  1. Enter your seed keywords into Google and review the top-ranking pages
  2. Use tools like Ahrefs, SEMrush, or Moz to identify websites that rank for your target keywords
  3. Look for both direct competitors (other SaaS companies) and indirect competitors (informational websites, blogs, or forums)

Step 3: Using Keyword Research Toolssaas keyword research

Keyword research tools are essential for gathering data on keyword metrics, such as search volume, difficulty, and click-through rates. Some popular tools include:

  • Google Keyword Planner
  • Ahrefs Keywords Explorer
  • SEMrush Keyword Magic Tool
  • Moz Keyword Explorer

These tools can help you:

  • Discover new keyword ideas and variations
  • Assess keyword difficulty and competitiveness
  • Identify long-tail keywords and question-based queries
  • Analyze competitor keyword rankings and gaps

When using these tools, focus on keywords that have a good balance of search volume, relevance, and attainability based on your website’s authority and resources.

Step 4: Assigning Keyword Intent

Understanding the intent behind a keyword is crucial for creating content that meets user expectations and drives conversions. There are four main types of keyword intent:

  1. Informational: Users seeking information, answers, or knowledge (e.g., “what is project management software”)
  2. Navigational: Users looking for a specific website or page (e.g., “Asana login”)
  3. Commercial: Users researching potential solutions or comparing options (e.g., “best project management tools”)
  4. Transactional: Users ready to make a purchase or sign up for a service (e.g., “buy Trello subscription”)

Assign intent to each keyword on your list to ensure your content aligns with the user’s goals and stage in the buying journey.

Step 5: Prioritizing Keywords Based on Search and Business Priority

Not all keywords are created equal. Some may have high search volume but low business relevance, while others may be highly relevant but too competitive to rank for. Prioritize your keyword list based on a combination of search and business factors, such as:

  • Search volume and trend
  • Keyword difficulty and competitiveness
  • Relevance to your product or service
  • Alignment with your business goals and target audience
  • Potential for conversions and revenue

Use a scoring system or matrix to evaluate each keyword and focus your efforts on those that offer the best balance of opportunity and feasibility.

Step 6: Mapping Keywords to Existing and New Content

With a prioritized keyword list in hand, it’s time to map those keywords to your content. This involves:

  1. Optimizing existing content: Update and refresh your current blog posts, landing pages, and product descriptions to incorporate your target keywords naturally.
  2. Creating new content: Identify gaps in your content strategy and plan new pieces that target your high-priority keywords. This may include blog posts, guides, tutorials, case studies, and more.

Ensure your content comprehensively covers the topic, provides value to your audience, and includes relevant keywords in the title, headings, meta tags, and body copy.

Step 7: Implementing Topic Clusters and Pillar Content Strategy

To establish your website as an authority in your niche and improve your search rankings, consider implementing a topic cluster and pillar content strategy. This approach involves:

  1. Creating pillar content: Develop comprehensive, in-depth resources that cover a broad topic related to your SaaS product (e.g., “The Ultimate Guide to Project Management”).
  2. Clustering related subtopics: Identify more specific, long-tail keywords related to your pillar topic and create satellite content that dives deeper into each subtopic (e.g., “How to Create a Project Timeline,” “Best Practices for Project Budgeting”).
  3. Interlinking content: Ensure your pillar page links out to your cluster content, and your cluster content links back to the pillar page. This helps search engines understand the relationship between your content pieces and can boost your overall topic authority.

By following this 7-step process, you can create a solid foundation for your SaaS keyword research and content strategy. 

15 Best SaaS Keyword Research Methods in 2024

SaaS Keyword Research

Now that you have a clear understanding of the keyword research process, let’s explore 15 powerful methods to help you uncover valuable keywords and gain a competitive edge in your niche.

1. Defining ICP (Ideal Customer Profile) and Anti-ICP

To conduct effective keyword research, you must have a deep understanding of your target audience. Creating an Ideal Customer Profile (ICP) helps you identify the characteristics, needs, and preferences of your most valuable customers. To build an ICP, consider factors such as:

  • Demographics (age, gender, location)
  • Firmographics (company size, industry, revenue)
  • Job titles and roles
  • Pain points and challenges
  • Goals and objectives

On the flip side, defining your Anti-ICP – the customers who are not a good fit for your product – can help you avoid targeting the wrong keywords and attracting unqualified leads.

Use your ICP and Anti-ICP to inform your keyword research, focusing on terms and phrases that align with your ideal customer’s language and intent.

2. Analyzing Competitor Keywords

Studying your competitors’ keyword strategies can provide valuable insights and help you identify gaps in your own approach. To analyze competitor keywords:

  1. Identify your top search competitors (both direct and indirect)
  2. Use tools like Ahrefs, SEMrush, or Moz to research their keyword rankings and traffic
  3. Look for high-performing keywords that you may be missing out on
  4. Analyze their content structure, topics, and formats for inspiration

By understanding your competitors’ strengths and weaknesses, you can adapt your own keyword strategy to gain a competitive advantage. Resources like TASS Review can help in this area.

3. Focusing on Jobs-to-Be-Done Framework

The Jobs-to-Be-Done (JTBD) framework is a customer-centric approach that focuses on understanding the real reasons why people “hire” your product or service. By identifying the specific jobs, tasks, and outcomes your customers are trying to achieve, you can uncover valuable keyword opportunities. To apply the JTBD framework to your keyword research:

  1. Conduct customer interviews and surveys to uncover their primary goals and challenges
  2. Analyze customer feedback and reviews to identify common themes and language
  3. Map out the different jobs your product helps customers accomplish
  4. Generate keyword ideas based on these jobs and the language your customers use

By aligning your keywords with your customers’ real-world objectives, you can create content that resonates and drives conversions.

4. Leveraging Google Ad Converters

If your SaaS business runs Google Ads campaigns, you can leverage this data to inform your keyword research. Analyzing the keywords that drive the most conversions can help you prioritize your organic keyword targets. To access this data:

  1. Navigate to the Google Ads interface and view your account data for your target campaign. Go to “Search Campaigns”
  2. Click on “Keywords”
  3. Select the time period you want to review and the conversion you want to measure
  4. Sort your keywords by Conv. (conversions) and analyze the top-converting terms.

You can also use tools like Ahrefs or SEMrush to research your competitors’ PPC keywords and find new ideas to target organically.

5. Utilizing Customer Reviews for Keyword Insights

Customer reviews are a goldmine of insights for keyword research. By analyzing the language and topics customers use when discussing your product or competitors, you can identify new keyword opportunities and gauge sentiment around specific features or benefits. To leverage customer reviews for keyword research:

  1. Gather reviews from various sources, such as G2, Capterra, TrustRadius, and your own website
  2. Use tools like Ahrefs, Google Keyword Planner, or Semrush to identify the most popular and highly used words or phrases in these reviews.
  3. Look for patterns and common themes in the reviews, such as specific features, use cases, or pain points
  4. Generate keyword ideas based on these insights, focusing on terms that align with your customers’ real-world language and experiences
  5. Create content that addresses the topics and concerns raised in the reviews, incorporating your target keywords naturally

By using customer reviews as a source of keyword inspiration, you can create content that directly addresses your audience’s needs and drives engagement.

6. Creating a Customer Journey Map

A customer journey map is a visual representation of the various stages and touchpoints a customer goes through when interacting with your brand, from initial awareness to post-purchase support. By mapping out this journey and identifying the key questions, challenges, and decisions at each stage, you can uncover valuable keyword opportunities. To create a customer journey map for keyword research:

  1. Define your customer personas based on your ICP research
  2. Identify the key stages of the customer journey (e.g., awareness, consideration, decision, retention)
  3. For each stage, list out the goals, questions, and pain points your customers may have
  4. Use tools like Google Search Console, Ahrefs, and Semrush to find existing keywords targeted in your website that fit these topics or queries.
  5. Brainstorm new keyword ideas based on the language and themes identified in each stage

By aligning your keywords with the specific needs and intentions of customers at different points in their journey, you can create targeted, relevant content that guides them toward conversion.

Table: Example Customer Journey Map for a Project Management SaaS

Journey StageCustomer GoalsKey Questions/Pain PointsKeyword Ideas
AwarenessIdentify productivity challenges<br>Explore potential solutions“How to improve team productivity”<br>”Project management challenges”“Team productivity tips”<br>”Project management challenges”
ConsiderationAssess different project management tools<br>Compare features and pricing“Best project management software”<br>”[Competitor] vs. [Your Brand]”“Top project management tools”<br>”[Your Brand] alternatives”
DecisionEvaluate specific tool capabilities<br>Read user reviews“Does [Your Brand] have [feature]?”<br>”[Your Brand] customer reviews”“[Your Brand] [feature] tutorial”<br>”[Your Brand] customer success stories”
RetentionGet the most value from the tool<br>Explore advanced features“How to use [Your Brand] for [use case]”<br>”[Your Brand] best practices”“[Your Brand] [use case] guide”<br>”Advanced [Your Brand] tips”

By organizing your keyword research around the customer journey, you can ensure that you’re targeting the right terms at the right time, ultimately driving more qualified traffic and conversions for your SaaS business.

7. Analyzing Sales Calls

Your sales team is on the front lines, interacting with potential customers daily. By analyzing the conversations they have, you can gain valuable insights into the language, pain points, and objections your target audience faces. To leverage sales calls for keyword research:

  1. Record and transcribe a sample of sales calls (with permission from the participants)
  2. Analyze the transcripts to identify common phrases, questions, and concerns raised by potential customers
  3. Look for patterns in the language used to describe pain points, objectives, and hesitations
  4. Generate keyword ideas based on these insights, focusing on long-tail, conversational phrases that mirror your customers’ real-world language

By targeting keywords that align with the actual conversations your sales team is having, you can create content that addresses your audience’s most pressing concerns and drives them closer to conversion.

8. Harnessing the Power of Google Suggest

Google Suggest, also known as Google Autocomplete, is a powerful tool for uncovering new keyword ideas and understanding the search intent behind specific phrases. When you start typing a query into the Google search bar, it automatically suggests related terms based on popular searches. To use Google Suggest for keyword research:

  1. Enter your seed keywords into the Google search bar
  2. Take note of the suggested terms that appear as you type
  3. Look for patterns and themes in the suggestions, such as question-based queries, comparisons, or specific features
  4. Plug these suggestions into a keyword research tool like Google Keyword Planner, Ahrefs, or SEMrush to assess their search volume and difficulty
  5. Prioritize the suggestions that align with your business objectives and have promising search metrics

By leveraging Google Suggest, you can uncover valuable long-tail keyword opportunities and gain insights into the search intent behind specific phrases, helping you create more targeted and effective content.

9. Understanding Key Switch Moments

In the SaaS world, many customers switch to your product from a competitor or an alternative solution. Understanding these key switch moments can help you identify valuable keyword opportunities and position your product as the ideal alternative. To identify switch moments for keyword research:

  1. Conduct customer surveys and interviews to understand what prompted them to switch to your product
  2. Analyze competitor mentions and reviews to identify common pain points or limitations that drive customers away
  3. Look for patterns in the language customers use to describe their reasons for switching
  4. Generate keyword ideas based on these insights, such as “[Competitor] alternative,” “switching from [Alternative] to [Your Brand],” or “[Pain Point] solution”

By targeting keywords that align with these key switch moments, you can attract potential customers who are actively seeking a new solution and are more likely to convert.

10. Considering Adjacent Use Cases

While your SaaS product may have a primary use case, customers often find creative ways to leverage your tool for adjacent or complementary purposes. By identifying these adjacent use cases and targeting relevant keywords, you can expand your reach and attract new audiences. To uncover adjacent use cases for keyword research:

  1. Analyze customer feedback and reviews to identify unconventional ways they’re using your product
  2. Conduct surveys or interviews with customers to uncover additional use cases or pain points your product solves
  3. Look for patterns and themes in the language customers use to describe these adjacent use cases
  4. Generate keyword ideas based on these insights, such as “[Adjacent Use Case] with [Your Brand]” or “[Your Brand] for [Complementary Purpose]”

By creating content that showcases how your product can be used for these adjacent use cases, you can attract new customers and demonstrate the versatility of your solution.

11. Extending Top of the Funnel Keywords

While bottom-of-the-funnel keywords (e.g., “[Your Brand] pricing”) are essential for driving conversions, top-of-the-funnel keywords play a crucial role in attracting new audiences and building brand awareness. To identify and target top-of-the-funnel keywords:

  1. Brainstorm broad, informational topics related to your industry or the problems your product solves
  2. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to research the search volume and difficulty of these broad terms
  3. Look for related questions, subtopics, and long-tail variations that align with your expertise
  4. Create comprehensive, informative content that targets these top-of-the-funnel keywords and positions your brand as a thought leader

By attracting a wider audience with top-of-the-funnel content, you can build trust, establish your authority, and guide potential customers through the sales funnel toward conversion.

12. Implementing Topic Clusters and Pillar Content Strategy

Topic clusters and pillar content are powerful strategies for establishing your website’s authority and improving your search rankings. A topic cluster consists of a main pillar page that broadly covers a core topic, surrounded by cluster pages that dive deeper into specific subtopics. To implement a topic cluster strategy for keyword research:

  1. Identify broad, high-level topics related to your SaaS product or industry
  2. Use keyword research tools to uncover related subtopics, questions, and long-tail keywords
  3. Create a comprehensive pillar page that broadly covers the core topic, targeting your main keyword
  4. Develop cluster pages that focus on specific subtopics, targeting long-tail and question-based keywords
  5. Interlink your pillar and cluster pages to establish a semantic relationship and signal your authority on the topic

By organizing your content around topic clusters, you can create a more cohesive and authoritative site structure that attracts more traffic and improves your search rankings.

13. Making AI Your Friend

As artificial intelligence (AI) continues to advance, it’s becoming an increasingly valuable tool for keyword research and content creation. AI-powered tools can help you:

  • Generate new keyword ideas and variations based on your seed terms
  • Analyze search intent and identify the most relevant keywords for your content
  • Suggest related topics, questions, and subtopics to cover in your content
  • Optimize your content for readability, grammar, and search engine guidelines

Some popular AI-powered tools for keyword research and content optimization include:

  • Frase
  • MarketMuse
  • ClearScope
  • Surfer SEO

By leveraging AI in your keyword research and content creation process, you can save time, uncover new opportunities, and create more targeted, effective content that resonates with your audience.

14. Leveraging Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that typically have lower search volume but higher conversion potential. These keywords are often less competitive and can help you attract more targeted, qualified traffic to your website. To leverage long-tail keywords in your SaaS keyword research:

  1. Use tools like Google Autocomplete, People Also Ask, and Google Related Searches to uncover long-tail variations of your seed keywords
  2. Analyze customer feedback, reviews, and support queries to identify specific phrases and questions your audience uses
  3. Use keyword research tools to assess the search volume and difficulty of these long-tail terms
  4. Prioritize the long-tail keywords that align with your business objectives and have a clear path to conversion
  5. Create targeted content that directly addresses the specific needs and intents behind these long-tail keywords

Example long-tail keywords for a project management SaaS:

  • “best project management software for small teams”
  • “how to create a project timeline in [Your Brand]”
  • “[Your Brand] vs. [Competitor] for agile teams”
  • “project management best practices for remote teams”

By targeting long-tail keywords, you can attract more qualified leads, improve your search rankings for specific queries, and ultimately drive more conversions for your SaaS business.

15. Monitoring Keyword Performance and Adjusting Strategy

Keyword research is not a one-time task – it’s an ongoing process that requires regular monitoring, analysis, and adjustment. To ensure your keyword strategy remains effective and aligned with your business goals:

  1. Track your keyword rankings and organic traffic using tools like Google Search Console, Ahrefs, or SEMrush
  2. Analyze your content’s performance, looking at metrics such as bounce rate, time on page, and conversion rate
  3. Identify keywords that are driving significant traffic and conversions, as well as those that are underperforming
  4. Adjust your content and keyword targeting based on these insights, prioritizing the terms that are most valuable to your business
  5. Stay up-to-date with industry trends, competitor strategies, and new keyword opportunities that emerge over time

By continuously monitoring and refining your keyword strategy, you can adapt to changes in search behavior, stay ahead of your competition, and maximize the impact of your SaaS SEO efforts.

Other Important Ranking Factors to Consider

While keyword research is a crucial component of SaaS SEO, it’s not the only factor that influences your search rankings and overall performance. To create a comprehensive and effective SEO strategy, consider these additional ranking factors:

Website Authority and Domain Rating

Your website’s authority and domain rating (DR) play a significant role in your ability to rank for competitive keywords. Higher DR sites tend to have an easier time ranking for tough keywords, while lower DR sites may need to focus on less competitive terms. To improve your website’s authority:

  • Build high-quality, relevant backlinks from reputable sources
  • Create valuable, authoritative content that attracts natural links
  • Engage in outreach and PR efforts to earn mentions and links from industry publications and influencers

Tools like Ahrefs and Moz can help you track your website’s DR and identify opportunities to build your authority over time.

Backlink Profile and Quality

The quality and relevance of your backlink profile are crucial factors in your search rankings. Google’s algorithm places a high value on natural, high-quality links from authoritative sources, while spammy or irrelevant links can actually harm your rankings. To optimize your backlink profile:

  • Focus on earning links from reputable, relevant websites in your industry
  • Create valuable, linkable content that naturally attracts inbound links
  • Monitor your backlink profile regularly and disavow any spammy or low-quality links

Tools like Ahrefs, SEMrush, and Moz can help you analyze your backlink profile and identify opportunities for improvement.

Content Relevance and Comprehensiveness

Google’s algorithm prioritizes content that comprehensively covers a topic and provides value to the user. To ensure your content is relevant and comprehensive:

  • Conduct thorough keyword research to identify the subtopics, questions, and related terms your audience is searching for
  • Create in-depth, well-structured content that covers all aspects of the topic
  • Use header tags (H1, H2, etc.), bullet points, and other formatting elements to make your content easy to read and navigate
  • Include relevant images, videos, and other multimedia elements to enhance the user experience

By creating comprehensive, high-quality content that aligns with your target keywords, you can improve your search rankings and attract more qualified traffic to your website.

User Engagement Metrics

User engagement metrics, such as bounce rate, time on page, and pages per session, are important signals to Google about the quality and relevance of your content. If users quickly leave your site or fail to engage with your content, it can negatively impact your search rankings. To improve user engagement:

  • Create compelling, valuable content that matches the user’s search intent
  • Use engaging headlines, images, and formatting to draw the user in
  • Optimize your website’s design and navigation to encourage further exploration
  • Implement calls-to-action (CTAs) and internal linking to guide users through your site

By prioritizing user engagement, you can improve your search rankings, reduce your bounce rate, and ultimately drive more conversions for your SaaS business.

Mobile-Friendliness and Page Speed

With the majority of web traffic now coming from mobile devices, Google has made mobile-friendliness and page speed key ranking factors. To ensure your website is optimized for mobile and loads quickly:

  • Use a responsive design that adapts to different screen sizes and devices
  • Optimize your images, videos, and other media for fast loading times
  • Minimize the use of pop-ups, interstitials, and other intrusive elements that can frustrate mobile users
  • Leverage browser caching, compression, and other techniques to reduce page load times

Tools like Google’s Mobile-Friendly Test and PageSpeed Insights can help you assess your website’s mobile-friendliness and page speed, and identify areas for improvement.

Structured Data and Schema Markup

Structured data and schema markup are coded elements that help search engines better understand the content and context of your web pages. By implementing schema markup, you can improve your search snippets, attract more clicks, and even qualify for rich results like featured snippets and knowledge panels. Common schema types for SaaS websites include:

  • Organization schema to provide information about your company
  • Product schema to highlight your software’s features and pricing
  • Article schema to identify your blog posts and content pieces
  • Review schema to showcase customer testimonials and ratings

Tools like Google’s Structured Data Markup Helper and Schema.org can help you implement schema markup on your website and validate your code.

Internal Linking Structure

Your website’s internal linking structure plays a crucial role in guiding users and search engines through your content, distributing link equity, and establishing a hierarchical structure. To optimize your internal linking:

  • Create a clear, logical site structure with categories and subcategories
  • Use descriptive, keyword-rich anchor text when linking to other pages on your site
  • Implement a sitewide navigation menu and breadcrumbs to help users and search engines navigate your content
  • Identify your most important pages and ensure they receive the most internal links

Tools like Ahrefs, SEMrush, and Screaming Frog can help you analyze your website’s internal linking structure and identify opportunities for improvement.

E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-A-T (Expertise, Authoritativeness, Trustworthiness) is a concept that Google uses to evaluate the quality and credibility of web content. To improve your website’s E-A-T:

  • Create content authored by subject matter experts with established credentials
  • Implement an author biography and link to each author’s professional profiles
  • Build your brand’s expertise by publishing thought leadership content and speaking at industry events
  • Ensure your website has a clear privacy policy, terms of service, and contact information
  • Earn high-quality backlinks and mentions from reputable sources

By prioritizing E-A-T in your content and overall brand strategy, you can improve your search rankings, build trust with your audience, and establish your SaaS business as a leader in your industry.


In conclusion, SaaS keyword research is a vital component of any successful SEO strategy. By leveraging the 15 methods we’ve discussed in this guide, you can uncover valuable keyword opportunities, create targeted content, and attract more qualified traffic to your website.

However, it’s important to remember that keyword research is just one piece of the puzzle. To create a truly comprehensive and effective SaaS SEO strategy, you must also consider other key ranking factors, such as:

  • Website authority and domain rating
  • Backlink profile and quality
  • Content relevance and comprehensiveness
  • User engagement metrics
  • Mobile-friendliness and page speed
  • Structured data and schema markup
  • Internal linking structure
  • E-A-T (Expertise, Authoritativeness, Trustworthiness)

By combining targeted keyword research with a holistic approach to SEO, you can improve your search rankings, drive more qualified traffic, and ultimately grow your SaaS business.

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