Driving Your Authority and Recurring Revenues with SaaS Link Building

The Software-as-a-Service industry is more competitive than ever before. Staying atop the competition in this space requires an authoritative brand image, link profile, and rankings. Leave it up to Desire Marketing to create high-quality, high-authority links specifically designed for your SaaS business. Our link-building services don't just make you rank higher — they also enhance the credibility and organic reach, in turn boosting the ROI.

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Desire Marketing is Trusted By

Our extensive list of clients consists of brands including:

Why is Link Building Vital for SaaS Businesses?

Software as a Service products aren’t the one-time-purchase products of the old days. The customer lifecycle is complex, and so is the product’s nature.
Considering the immense competition, it’s challenging to convince potential customers to purchase your software solution. Instead of trying to outbid the competition with lower pricing, you can enhance your authority and link profile to scale the business and ROI.


Quality link building enhances your domain’s credibility to search engines, offering higher rankings even in high-performing keywords.


Additionally, maintaining an authoritative link profile with high-DR links takes a brand’s trustworthiness to new heights. This makes visitors more likely to click on your links and purchase your services, increasing brand and traffic value.


Without a solid domain strength, rankings, and link profile, it’s difficult to stand out in a sea of software solutions. Link building enhances your brand’s authority, increases its visibility on SERP and elsewhere, and boosts organic traffic and the likelihood of gaining customers.

Now, let’s look at how we’ll address your link-building needs and how it makes a difference.

Our Unique Approach to SaaS Link Building

Desire Marketing realizes that the requirements for every SaaS business varies drastically. That’s why our approach involves tailored link-building tactics that boost rankings and link profiles as well as your brand’s image and presence.

Step 1

Understanding Your Business and Niche

To ensure effective link building, we’ll collaborate with you and gauge the CSFs and KPIs (e.g., monthly recurring revenue, conversion rate, or monthly unique visitors), along with the business objectives and goals.
This allows us to:

  • Analyze your website’s status quo to figure out its strengths and weaknesses. This audit examines content quality, link strength, technical performances and metrics, and your authority and presence.
  • Understand your business/product’s nature and its place in the industry, which can help us focus the resources effectively.
  • Create buyer personas (the ideal customer profile for your business) and determine what they want and respond to.
Step 2

Researching Competitors and SERPs

One research valued the SaaS market’s size at over 237 billion USD in 2022, so the competition is fierce. Hence, our next approach includes a comparative analysis of the competitors and the SERPs (Search Engine Results Pages).

Determining Effective Strategies

Market research allows us to determine effective link-building strategies businesses in your niche have successfully followed. This provides valuable insight during research and strategizing.

Determining Performance with SERP Analysis
A detailed SERP analysis also provides insight into how competitors perform in your targeted keywords. This presents new backlinking opportunities and targeted strategies to outrank the competition.

Step 3

Creating High-Quality, High-Authority Backlinks

Once we have a detailed profile of your business, its competitors, and the ideal customer profile, we move on to implementing our link-building tactics.

Our long and short-term tactics are crafted to suit the needs of your SaaS business and its target demographic. The implementation process takes place over a period of time to achieve the best results, depending on your brand’s nature.

Step 4

Frequent Monitoring and Reporting

Link building is a long game that requires constant monitoring and adaptability, and we’re here to provide it. We frequently monitor key metrics like your Domain Authority (DA), organic traffic, Monthly Unique Visitors, and other SEO parameters.

We rely on industry-standard tools like Semrush, Ahrefs, or Moz to ensure consistent and trustworthy reports. Hence, we’re able to make quick adjustments to the link-building approaches through continued reports and collaboration with you.

Sites and Publications Our Clients Have Received Mentions From

Thanks to our link-building services, our clients have had their brands mentioned on reputed sites and publications like:

Services We Offer for Your SaaS Business

We introduce a host of approaches to white-hat link building that ensure sustained ranking and a solid backlink profile. 

Guest Posts and Outreach on Authoritative, High DR Domains

We partner with high-authority SaaS, business, and technology websites for guest posting through our outreach team. Leave it to our nifty bunch of content writers to strengthen your domain strength and SERP rankings.

Our approach to writing guest posts include:

  • Finding relevant and authoritative websites where a link to your website will be valuable, and reaching out to them.
  • Identifying effective and relevant keywords to write engaging content on.
  • Creating the content and adding backlinks to your SaaS website.

Along with our in-house writers, we reach out to influential bloggers in the niche. Our approach resembles this:

  • Identifying top writers and bloggers in your industry with sufficient following and influence.
  • Reaching out to them in a personalized manner and mention why we’re interested in their website or blog.
  • Lastly, we’ll propose our unique and insightful take on different topics that’ll be beneficial to their blog and readers.

Create Extensive Link-Worthy Content

One of the finest ways of creating a solid link profile is by enriching your website’s content. Extensive informational content, round-ups, or data-driven studies tend to create more links for B2B and B2C SaaS businesses.
Our team of writers creates insightful, engaging posts that perform both for search engines and the users’ reading purposes. This increases organic reach, rankings, and the chances of conversion. Additionally, such content is likely to generate backlinks through audiences and high-authority blogs.

Broken Links and Unlinked Brand Mentions

We’re on the lookout for broken links on relevant, high-DR websites. Our outreach team uses these opportunities to create brand mentions for you on existing authoritative content.
Finding and linking unlinked mentions of your brand is yet another way we build diversified backlinks and a strong profile.

What Sets Desire Marketing Apart?

Quality and track records matter. Desire Marketing ensures both.

Get Linked by High-Authority Websites

We provide authoritative DR90+ backlinks that rank high on Google’s metrics and enhance your image to customers. Our clients’ brand mentions include reputable sites like Hubspot, Zendesk, and ThemeForest.

Maintain Control of the Link Building Process

Businesses have the final say on which links go live for their link building. Hence, you get to review the links before we use them for your domain’s link-building.

Niche and Audience-Focused Links

Our SaaS link-building services are highly focused on the target demographic. Hence, the links are likely to attract technology users or businesses that require software services.
Consequently, our link-building strategies produce more relevant content than blanket link-building policies focused on quantity.

Flexible, Affordable, and Efficient

Be it a small start-up or an established Software-as-a-service business — Desire Marketing offers affordable pricing. Additionally, our services are designed flexibly to suit your brand, regardless of its nature, and target audiences.

Complete Digital Marketing Services

Why try to do everything on your own when we have a team of specialists ready to help you at a moment’s notice? Our in-house teams contain seasoned SEO specialists, marketers, and writers to help all sorts of SaaS businesses.

White Hat Link Building Strategies

Link building requires businesses to play the long game, and that’s what we ensure. Instead of approaches that might hurt your organic ranking or authority in the long run, we rely on white hat strategies that last long and ensure safe scaling.

Frequently Asked Questions

How long will link building take for a SaaS website? 

Link building is an extensive process, even more so for Software-as-a-Service products. Additionally, your current backlink profile, rankings, and domain authority directly affect the duration for creating SEO strategies and fulfilling the KPIs. Hence, it could take weeks or months — but most brands start seeing results within 2-3 months.

How can you build links for unique SaaS websites that don’t directly relate to high-performing keywords?

We excel at finding relevant niches and keywords that relate to your website and product in one way or another. An effective strategy for start-ups and unique brands is to create awareness for their brand and convince potential users of its benefits. Link building is the most effective method of doing so.

How is SaaS link-building any different from traditional link-building services?

SaaS companies don’t have tangible or physical products, and the competition is fierce. Moreover, they rely on continued user subscriptions to maintain hefty ROIs. As a result, link building for SaaS requires extensive content, backlinks from high-authority websites, and the ability to constantly adapt to the industry and customers. Hence, the approaches are quite different.

A good backlink is a link from a reputable website that is relevant to your content. The website should have a high domain authority and the link should be a dofollow link.

Google values links from high-quality websites because it indicates that your content is valuable and worth linking to. Dofollow links are also beneficial because they pass SEO juice to your website, which can help you rank higher in Google’s search results.

Unfortunately, there are numerous freelancers and agencies offering links on websites with no traffic, which are not counted by Google when assessing reviews.

We are relied upon by SEO managers from some of the world’s most renowned online businesses to construct links of superior quality that produce measurable results.

So if you’re looking for ways to improve your ranking, contact us for a demo.

White hat backlinks are links that are acquired through legitimate, organic methods. This might include creating valuable content that people want to link to, reaching out to influencers and asking them to share your content, or participating in relevant online communities and forums.

The goal with white hat link building is always quality over quantity. You want to focus on building relationships and earning links naturally, rather than trying to game the system by buying links or using black-hat SEO techniques.

Building white hat backlinks takes time and effort, but it’s the safest and most sustainable way to improve your website’s search engine ranking.

Link building is one of the most important SEO techniques and it helps improve your website’s SEO in a few ways.

First, when other websites link to your website, it tells Google that your website is valuable and relevant. This helps your website rank higher in search engine results pages (SERPs), which means more people will see your website when they search for keywords related to your business.

Second, links from high-quality websites carry more authority than links from low-quality websites. This means that if you have a lot of links from high-quality websites, it will help improve your website’s SEO even more.

Finally, link building also helps build trust and credibility with both Google and potential customers.

As a link building service, we can provide a variety of links, including:

  • Contextual links from high-quality websites.
  • Editorial links from popular sites and publications.
  • Links from relevant blogs and resources.
  • Links from authority websites.
  • Links from older and google indexed posts.

With our link building service, you can be certain that every single link is of the highest quality and relevant. Our process includes providing examples and a stringent Quality Assurance team to make sure each and every link are always top-notch.

YES! Our link building service is safe. We use only white hat techniques to acquire links, and we only work with reputable and quality websites. Our team of experienced professionals has a proven track record of success in this field, so you can be confident that your website will benefit from our services.

This is a difficult question to answer without knowing more about the services you are looking for. Prices for link building services vary greatly depending on the services offered, the size and location of the business, and the number of links being built. Generally, though, you can expect to pay anywhere from $50 to $1000 per link, depending on the quality and authority of the site.

Some businesses may offer a la carte services such as link audits, content development, or onsite optimization, while others may bundle all of these services together into a single price. It’s important to remember that not all links are created equal; some links are worth more than others because they come from high-quality websites with a lot of authority.

Our price started at $80 per link to $500 per link. You can check our pricing here.

It depends on the quality and quantity of links you purchased, as well as the competitiveness of your niche. Generally, though, link building services should start seeing results within 2-4 months.

Keep in mind that SEO is a long-term investment and that sustainable results will take time to achieve. It’s important to be patient and allow the service provider enough time to work on your site’s ranking. In most cases, links will need to be built slowly and steadily over a period of several months in order to see positive results.

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